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Marketing a Hotel Online In a Struggling Economy

In a tough economy, when your marketing budget shrinks, you need to be careful about how you invest your money. The return on investment (ROI) for online marketing spending is faster than almost any other form of hotel marketing.

HVS Market Intelligence Report: Balancing Boston’s Lodging Market

Hotel supply and customer demand are coming to an accord in key Boston districts, signaling a steady pace for the area’s lodging market in 2008.

The Reciprocal Value of City Development

Major developments in the Fort Worth area are drawing new patrons to the office, retail, and lodging markets, breathing new life into the city “where the west begins.”

Get Involved in the Legislative Process

Mid-term elections prompted me to reflect back on how my interest in being active in the political process evolved. Some define "active in the political process" as voting in elections while others define it as being a politician or a lobbyist.

Private Residence Clubs - Exclusivity Within The Leisure Market

As demand in today’s luxury residential real estate market continues to increase, private residence clubs (“PRCs”) are offering fractional real estate owners the best of several worlds...

Economy Lodging: Always In Transition

Since its inception, the economy segment has undergone a continual process of transition. Although most owners, operators and lenders take a “stick to the basics” approach, a problem arises when one attempts to define just what “the basics” are.

An Ounce of Prevention is Worth a Pound of Cure

Hotels should go above and beyond their competitors to sell peace of mind. In return for taking better care, hotels should benefit from better internal control procedures, measurable payback and considerable goodwill.

Park More Cash on Your Bottom Line

Four easy ways to reach peak parking profitability.
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